Beat the Street – Terni

Working with the team at Intelligent Health on a range of character designs and surroundings for a Beat the Street program in Terni, Italy.

These designs were used in a series of twenty six website sliders, which visually illustrated the journey to the Moon. Twenty five slides were used on the BTS Terni website, to visually update and engage users as they hit milestones in their attempt to walk the distance from Earth to the Moon. Elements from these slides were used on additional print work which promoted the scheme.

Further information:

Beat the Street is a physical activity challenge for a whole community.

The aim is to increase physical activity levels across an area, specifically for the most inactive.

Beat the Street empowers people to make small lifestyle choices moving from travelling in cars to walking and cycling on a regular basis. We know that changing habits especially for the most inactive can have a huge impact on their health and well-being.

For the participant it is an engaging and fun challenge in which individuals, families, schools and businesses are encouraged to walk or cycle towards a common goal, winning prizes along the way.